Social Media Manager

Key Responsibilities:

• Develop, implement, and manage the company’s social media strategy, aligning with overall business goals.
• Create, curate, and publish engaging, high-quality content (text, image, video) tailored for platforms like Facebook, Instagram, TikTok, LinkedIn, and Twitter.
• Monitor, listen, and respond to followers, fostering community engagement and managing online reputation.
• Plan and execute social media campaigns, including paid advertising, and analyze their performance to optimize future efforts.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Collaborate with marketing, sales, and other teams to ensure brand consistency and integrated campaigns.
• Analyze social media metrics and provide regular reports on performance, identifying insights and recommending improvements.

Qualifications:

• Proven experience as a Social Media Manager or in a similar role.
• Strong understanding of various social media platforms, their algorithms, and audience demographics.
• Excellent copywriting, communication, and interpersonal skills.
• Ability to create compelling visual content and tell engaging stories.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprinklr).
• Knowledge of SEO, keyword research, and web traffic metrics is a plus.